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The fashion industry is disrupting the PET circular economy by taking it into an application that recycles less than 1% of its products.

Outdoor apparel company Patagonia Inc. has partnered with two materials firms to produce one of its warmest parkas yet –– the StormShadow –– using high-performance textiles made from recycled coastal and marine plastic. Patagonia leveraged W.L. Gore & Associates’ development of expanded polyethylene (ePE) and married it with efforts by New York-based materials engineering company Bionic, which repurposes ocean-bound waste plastics in Costa Rica.