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Behind every shelf decision lies a three-second battle for attention where brain patterns determine commercial success.

Gen Z’s anemoia is reshaping packaging—neo-vintage design blends nostalgic cues with modern function, giving legacy brands an authentic edge.

Moving from the margins to the mainstream—why designing for disability creates universal solutions that benefit everyone.

Forward-thinking brands are discovering that embracing unconventional, quirky, and deliberately flawed designs creates profound resonance with younger consumers.

The UK’s Extended Producer Responsibility scheme reshapes packaging design and recycling. Businesses now face new rules, fees, and sustainability standards.

Packaging design is undergoing a fundamental transformation as artificial intelligence reshapes not only our tools but also the creative process itself.

In a world of excessive branding, a new packaging trend is emerging that’s as much about what’s missing as what remains: Naked packaging design.

In the battle against plastic pollution and rising logistics costs, a simple yet effective strategy is emerging: reducing headspace in packaging. This approach, endorsed by The Consumer Goods Forum’s Golden Design Rules, can lead to significant environmental and economic benefits.