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Forward-thinking brands are discovering that embracing unconventional, quirky, and deliberately flawed designs creates profound resonance with younger consumers.

Packaging design is undergoing a fundamental transformation as artificial intelligence reshapes not only our tools but also the creative process itself.

In the traditional retail environment, packaging’s primary function has always been to stand out amidst shelf competitors. However, in the digital marketplace, this paradigm has undergone a fundamental shift.

In a world of excessive branding, a new packaging trend is emerging that’s as much about what’s missing as what remains: Naked packaging design.