Plastics Engineering has completed its first BPA Worldwide business publication audit.
Glenn J. Hansen, BPA Worldwide President, praised Plastics Engineering for voluntarily opening its records to independent verification and documentation of its circulation data.
Hansen pointed out that the audit facilitates the buying and selling of advertising space. A BPA Worldwide report provides advertisers and agencies with assurance that what they choose to invest in does, in fact, reach target audiences for specific ads. The BPA Worldwide audit also helps media companies by documenting the quality of their audiences.
Copies of the initial BPA Worldwide audit report for Plastics Engineering are available from BPA Worldwide or the publisher.