BASF Reorganization

   
BASF has reorganized its petrochemicals division effective July 1. The future organization consists of four business units, two fewer than before. Under the reorganization:

 • The new business unit Basic Petrochemicals Europe, headed by Dr. Uwe Kirchgäßner, comprises the businesses for cracker products and industrial gases as well as alkylene oxides and glycols in Europe. This reflects a focus on the ethylene based value chain.
 • The businesses for acrylics as well as alcohols, solvents & plasticizers in Europe will be consolidated in the new business unit Industrial Petrochemicals Europe, headed by Dr. Detlef Kratz. This reflects a focus on the propylene and raffinate based value chain.
 •All businesses of the Petrochemicals division in North America will be consolidated in the business unit Petrochemicals North America, headed by Peter Cella.
 •All businesses of the Petrochemicals division in Asia Pacific will be consolidated in the business unit Petrochemicals Asia Pacific headed by Sanjeev Gandhi.

“We aim to focus even more closely on our customers within their respective regional markets and enhance efficiency and flexibility at the same time”, says Dr. Albert Heuser, president of BASF’s petrochemicals division. “We want to strengthen the responsibility of the regions considerably this is why we chose to reorganize our division in four regional business units.”