SodaStream, Oceanic Society Unveil “Drowning Liberty” Installation in New York’s Flatiron Plaza
September 24, 2018
SodaStream International Ltd., in partnership with Oceanic Society, recently unveiled its “Drowning Liberty” installation in New York City’s Flatiron Plaza. The installation supports SodaStream’s mission to highlight the global threat of single-use plastic.
“Drowning Liberty” consists of a 20-foot replica of the Statue of Liberty trapped inside a steel cage packed with single-use plastic bottles. The company created the piece, which will visit other locations, to call attention to the skyrocketing rates of annual plastic pollution. As part of this campaign, SodaStream and Oceanic Society have crafted a sustainability pledge for individuals to sign as they commit to switching to a reusable bottle, decreasing their contribution to global plastic pollution.
In addition, SodaStream has produced a limited edition “Be the Change” carbonating bottle for use in making sparkling water at home, work, or school. The special bottle features a drawing of the Earth and reminds users they should choose to “Love the world,” “Reduce their ecological footprint,” and “Reuse.” The first 10,000 people to take the sustainability pledge will receive a complimentary bottle, and a percentage of sales on SodaStream.com during the event will be donated to Oceanic Society to support its work in driving action for ocean conservation.
“We have no choice,” emphasizes SodaStream Chief Executive Officer Daniel Birnbaum.
“We have to go reusable. Annual plastic production is skyrocketing, and the U.S. is one of the biggest polluters in the world. Together, we will liberate America from plastic straws, bags, cups—and of course single-use plastic bottles—to significantly reduce the global plastic pollution epidemic.”
"Studies show that by 2050, there will be more plastic than fish in the world’s oceans,” says Oceanic Society CEO Roderic Mast. “Governments, individuals, non-profits and corporations must all act together to address this enormous and urgent challenge.”
“We are firm believers that people can have a tremendous global impact by making a single conscious change in their lives,” adds Birnbaum. “We invite the entire country to take a pledge on www.sodastreampledge.com and help curb the U.S. addiction to single-use plastic.”