SPE’s New Brand Identity and Website Reflect its Members and Their Innovations
April 18, 2018
SPE (Society of Plastics Engineers) today launched its new brand identity and website, embracing a fresh, modern approach to reflect its members and their industry contributions.
“Who we are today as a society and industry is different than who we were 75, 50, or 25 years ago; even different that who we were just a year ago,” says Patrick Farrey, SPE’s chief executive officer. “Our members and their needs have changed significantly. Our brand relaunch represents the natural evolution of that transformation. These improvements are about making sure our brand is relevant to our members and their lives. We are no longer a brand for engineers only. Our design goal was to better match the members we serve today: plastics professionals that work throughout the plastics industry value chain worldwide, including scientists, technical personnel, and senior executives.”
To that end, the renovated site and brand celebrates SPE members, who come from a diverse range of backgrounds.
“We celebrate the diversity of our community and support the professional and personal journeys of every one of our members,” Farrey says. “That’s why we tell their stories through SPME, a new campaign that celebrates our members and who they are––unique, energetic, and forward-looking.”
The rebranding includes a new logo, which is fresh, vibrant, and modern-looking to incorporate where SPE has been and where it’s headed. SPE retained the shape of the shield from its previous logo but chose to use lowercase letters to inspire an approachable, welcoming vibe. The color green used in the previous logo has been darkened to symbolize eco-friendly plastic innovations.
“We are inspired by our members’ impact: those who make a profound difference in the plastics community every day,” Farrey adds. “This inspiration fuels our passion to help them succeed and guide them to answers they need, to connect them to colleagues/mentors and relevant trends, and champion their efforts to address the most pressing challenges within our industry. As you begin to see the new brand identity used on our website, at our events, and through our communications, it will be a reminder that our members are––and always will be––the inspiration for all we do.”
The new website, www.4spe.org, was launched today and reflects this member-centric focus.
“It was built with our members in mind, streamlining menus and simplifying navigation,” Farrey says. “It will allow us to deliver rich content in a clean and organized way.”
The new site also offers easy access to join SPE, renew membership, download articles and research papers, register for events, and utilize any of SPE’s benefits.
The project was implemented in partnership with David Nelson of davidnelson design of Chicago.