Nestlé S.A. says it plans to make 100 percent of its packaging recyclable or reusable by 2025.

“Plastic waste is one of the biggest sustainability issues the world is facing,” says Nestlé Chief Executive Officer Mark Schneider. “Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, reuse, and recycle. Our ambition is to achieve 100 percent recyclable or reusable packaging by 2025.”

The initiative is threefold, the company says. It will eliminate non-recyclable plastics, encourage the use of plastics that facilitate better recycling rates, and eliminate or change complex combinations of plastic packaging materials. The company says its seven-year plan was inspired by the need for a circular economy.

“Recognizing the need for developing a circular economy, Nestlé is committed to playing an active role in the development of well-functioning collection, sorting, and recycling schemes across the countries where we operate; working with value chain partners and industry associations to explore different packaging solutions to reduce plastic usage, facilitate recycling, and develop new approaches to eliminate plastic waste; labeling our plastic product packaging with recycling information to help consumers dispose of it in the right way; promoting a market for recycled plastics by continuing to increase the proportion of recycled plastics in our packaging,” according to a Nestlé statement.