Evian to Make All Plastic Bottles from 100 Percent Recycled Plastic by 2025
January 23, 2018
Spring water provider evian intends to make all of its bottles from 100 percent recycled plastic by 2025 in an effort to reduce its reliance upon virgin plastics, the company says.
The company’s move toward a circular model from its present linear one is being done with the help of the Ellen MacArthur Foundation. Ultimately, evian says it will operate without the need for virgin plastics. The move will be made through partnerships to redesign packaging, accelerate recycling initiatives, and remove plastic waste from nature.
“For the first time ever, we’re the generation that has the knowledge and the technology to stem the rise in global temperatures, but we need to move faster,” says Christiana Figueres, former executive secretary for the United Nations Framework on Climate Change. “Brands taking bold steps such as evian will help shift the needle and bend the emissions curve.”
Today, evian’s bottles contain, on average, 25 percent recycled plastic. The company has partnered with Loop Industries, among others, to help reach its goal of 100 percent rPET. Loop developed a technology that enables a continuous loop for recycling at a large scale. Partnerships with companies like Veolia will help evian increase the collection and recycling rates of waste plastic bottles, allowing for the generation of a reliable supply of recycled plastics.
“Rooted in its pioneering spirit and long-lasting commitment towards sustainability, evian will drive a step change to address the critical issue of plastic,” says Patricia Oliva, evian’s global brand director. “We want to use the power of our global brand to take a leadership position, drive collaboration across the industry, and, together with partners, transform our approach to plastic.”