The Society of Plastics Engineers appointed Robert Grace to its newly created director of content strategy role.

Grace, a 37-year veteran of the journalism and media communications industry, will assume this part-time role in early January, SPE reports. He will help the society marshal, manage, and monetize its global content assets.

“SPE has a monthly magazine, three technical journals, newsletters, a website, an online discussion forum, webinars, dozens of annual conferences, technical papers, presentations, and a variety of other valuable educational resources, but we currently don’t have a good way to tie them all together and to simplify their usefulness to members,” says SPE Chief Executive Officer Patrick Farrey. “We need someone in this new role who not only can take stock of what we already have, but who has the vision to take us where we need to go in terms of content development and aggregation. Bob is the right person for this job.”

Grace has spent his entire career devoted to polymer-related business journalism and communications. He served as editor and editorial director of Plastics News for 25 years after helping to launch that weekly business newspaper in 1989. During that time, he also launched the bilingual Plastics News China and served as its conference director and associate publisher. Before that, he spent seven years in London serving as editor of the European Rubber Journal from Crain Communications Inc. He also helped launch the publication now called Urethanes Technology International.

Between July 2016 and October 2017, Grace served as managing editor for SPE’s Plastics Engineering magazine.

Beginning in January, he will serve as editor of the Journal of Blow Molding, the magazine of SPE’s Blow Molding division.

Grace runs his own consulting company, RC Grace LLC, out of Akron, Ohio. He contributes a regular design column to Plastics Engineering and recently organized and moderated SPE’s second “Design in Plastics” business conference in Detroit.

“I look forward to working closely with the SPE team and its many volunteer leaders as we aim to advance SPE’s content management and creation to bring greater value to members and to the industry as a whole,” Grace says.