In a global new product launch, Ampacet Corporation has introduced FusionFx, four exciting color palettes that use proprietary technology to produce random flow of color effects. These effects enable designers to literally create a one-of-a-kind product that celebrates individual expression and the raw beauty found in nature’s imperfections. 

FusionFx infuses color at random into an injection-molded PP part. “FusionFx ensures that finished products are consistent, but never look exactly alike. The designer becomes the artist,” says Linda Carroll, Color Insight Manager at Ampacet. “FusionFx represents abstraction in its truest form.”

From a camouflage-look fishing tackle box, to a plastic outdoor table suggesting the hefty weight of granite, to a trash can with the tactile look of cork, to toys speckled with vibrant colors, FusionFx presents endless opportunities for creativity.  Applications, limited only by the imagination, include sporting goods, housewares, caps and closures, toys, personal care/cosmetic products, appliances, sports vehicles and accessories and outdoor furniture.   

“Our proprietary masterbatch process produces randomized flow of color effects during the injection molding process, for what we call ‘consistent inconsistencies’,” says Doug Brownfield, Ampacet Strategic Business and Marketing Manager. “FusionFx enables mass customization and also ensures that the physical properties of the finished part are maintained.”  

The four palettes, Carnival, Cork, Camouflage and GeoClassics, suit a wide range of product applications. Carnival combines the spontaneity of brightly-colored confetti with the use of unanticipated and explosive accents for high-energy fun; Cork imbues products with the look of calming, yet powerful and imperishable natural wood elements; Camouflage grabs the spotlight by revealing breathtaking nature-mimicking effects; and GeoClassics takes cues from the rugged and bold look of granite, concrete and quartz to give even a lightweight plastic product the visual weight of stone. 

Each of the four FusionFx palettes has six standard variations.  The FusionFx palette offerings utilize several colors from our 14 color product line.  The full product line includes ROYGBIV color spaces, along with special effects, making customization options virtually limitless.

FusionFx provides random effects with an additional advantage: the letdown rate of less than 0.5% ensures minimal cost impact. The effect from FusionFx will vary with every injection process, based on individual processing parameters.

 

About Ampacet

With 24 manufacturing sites located in 17 countries, Ampacet Corporation is a global masterbatch leader offering the broadest range of custom color, special effect, black, white and specialty additive masterbatches for molding and a multitude of other processes and applications.  Headquartered in Tarrytown, N.Y., Ampacet Corporation employs more than 2,000 people worldwide and operates technical and color development centers and manufacturing sites throughout the Americas, Asia and Europe. For more information, please contact Ms. Eileen Ferguson, Ampacet Sales Corporation, 660 White Plains Rd., Tarrytown, NY 10591;Tel: 914.631.6600; Email:  eileen.ferguson@ampacet.com; or visit www.ampacet.com.