BASF’s ULTRASIM® analysis tool helps eliminate costly surprises in product development cycle
March 31, 2015
Unlike current analysis tools, BASF’s ULTRASIM® performance prediction technology routinely delivers 90-95 percent accuracy when predicting the performance of parts molded using BASF materials.
A common misconception regarding fiber reinforced plastics is that the material’s performance cannot be predicted like steel or aluminum. Using highly sophisticated material characterization methods and analysis techniques, designers and engineers can account for the influence of the injection molding process of a thermoplastic and study the following:
- Structural performance for static loads
- Structural performance for impact (crash) loads
- Vibration and acoustic response
- Fatigue and creep performance
“Managed by BASF’s skilled team of experts, ULTRASIM technology optimizes the overall design process,” said Mark Minnichelli, director of technical development at BASF. “This technology allows us to reduce part mass, minimize design and development costs, and improve our client’s confidence in a product before tooling investments are made.”
BASF recently used ULTRASIM technology in collaboration with Bemis Manufacturing Company, a global plastic products manufacturer, to develop a first-of-its-kind shopping cart design that’s redefining the shopping experience for both retailers and customers. The all-plastic design delivers strength and durability two times that of traditional steel models with less frequent wheel repairs and maintenance. The shopping cart is also 100 percent recyclable reducing landfill waste.
More examples of ULTRASIM’s role in the automotive, industrial and consumer markets can be found at BASF’s booth #S16027 this year at NPE2015: The International Plastics Showcase.
For more information on BASF and ULTRASIM, please visit: http://performance-materials.basf.us/ultrasim.
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,000 employees in North America, and had sales of $20.6 billion in 2014. For more information about BASF’s North American operations, visit www.basf.us.
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.