Recycling campaign from Keep America Beautiful will play a prominent role in the zero-waste theme at NPE2015
December 5, 2014
SPI: The Plastics Industry Trade Association will partner with the Keep America Beautiful (KAB) nonprofit organization to prominently display the message of KAB’s “I Want to Be Recycled” campaign throughout the NPE2015 International Plastics Showcase, it was announced today by SPI, which produces the triennial NPE.
NPE2015 will take place March 23-27, 2015 in Orlando, Florida. “I Want to Be Recycled” messaging will appear throughout the show floor in areas set aside for collecting the plastics waste disposed of by show attendees. In addition, it will be prominently displayed in the Zero Waste Zone, a special sector of the show floor focused on the industry mandate to reduce, reuse, and recycle plastics. Visitors there will be able to view the “I Want to be Recycled” video.
“I Want to Be Recycled” is a public service advertising campaign sponsored by Keep America Beautiful and the Ad Council, a nonprofit organization of volunteers from the advertising industry. The campaign promotes recycling as an everyday activity and directs audiences to the website at www.iwanttoberecycled.org, with practical information on recycling. One campaign poster showing a plastic bottle and a park bench bears the headline “I Want to Be a Bench. Recycle Me” (see photo).
“The message of the Keep America Beautiful campaign, which has been very successful in reaching the general public, is right in tune with the emphasis on recycling that will be widespread at NPE2015,” said Kim Holmes, SPI’s senior director of recycling and diversion. “You can create the best-designed recycling program in the world, but without public participation you still don’t have much of a program.”
Located in the South Hall of Orlando’s Orange County Convention Center, the Zero Waste Zone at NPE2015 will present recycling demonstrations, multiple displays of products made with post-consumer recycled material, a cradle-to-cradle education experience, and special events. Surrounding the Zero Waste Zone will be the Recycling Pavilion, with exhibits by recycling companies and suppliers of recycling technologies, and the Sustainability Pavilion, featuring technologies that benefit the environment.
NPE: The International Plastics Showcase is a triennial exposition solely owned and produced by SPI: The Plastics Industry Trade Association. NPE2015 will take place Monday through Friday, March 23-27, 2015, at the Orange County Convention Center in Orlando, Florida. It will be the largest plastics industry event in 2015, including a world-scale trade show and multiple educational programs. The trade show portion will include 2,000 exhibitors on over one million sq.ft. (93,000 sq.m) of space. NPE2015 will host over 60,000 industry professionals from 120 countries. Visit www.npe.org.
Founded in 1937, SPI: The Plastics Industry Trade Association promotes growth in the $380 billion U.S. plastics industry. Representing nearly 900 thousand American workers in the third largest U.S. manufacturing industry, SPI delivers legislative advocacy, market research, industry promotion, and the fostering of business relationships and zero waste strategies. From resin suppliers and equipment makers to processors and brand owners, SPI is proud to represent all facets of the U.S. plastics industry. SPI also owns and produces the international NPE trade show. All profits from NPE are reinvested into SPI’s industry services. Find SPI online at www.plasticsindustry.org and www.inthehopper.org.