Visitors to the 2014 Society of Plastics Engineers CAD RETEC Conference in New Orleans will have the opportunity to explore how BASF chemistry can enhance color formulations in the plastic industry.  

With the theme of “Pigments for Sensitive Applications,” BASF will highlight pigment formulations used in sensitive applications in the plastics industry including the impact regulations by countries around the world are having in plastic applications.  Customers can talk to BASF experts at Booth 16-17 at the Marriott New Orleans Hotel, September 14-16.  

“Our focus at SPE CAD RETEC is not on individual products, but rather BASF’s ability to deliver versatile, differentiated solutions to plastics compounders and formulators, based on their needs for color and functionality,” said Derek Fairclough, Senior Vice President, Dispersions & Pigments, for BASF in North America.  “Our application know-how and our broad portfolio can help our customers to be more successful.”

BASF recognizes the ever increasing rules and regulations around the world governing the use of pigments in plastics and will discuss this important topic with customers in attendance.  

BASF’s team of experts will be available throughout the show to discuss how the company can provide sustainable solutions and apply expertise in chemistry, applications and formulations to help customers accomplish their objectives.

BASF offers the plastics industry a broad portfolio of pigments, pigment preparations, effect pigments, specialty formulations and performance additives to meet specific applications and customer needs.  Our capabilities among our employees, products and technology are broad and diverse. By actively creating solutions together, our customers can leverage the entire portfolio offering available at BASF.

BASF will also present the following papers at the main technical presentations sections:

·        Tom Chirayil, “Pigments for Sensitive Applications, Monday, September 15, at 3:30 p.m.  

·        Joseph Fay, “It’s a Colorful World: Developing Technologies to Keep it That Way,” Tuesday, September 16 at 3:30 p.m.


About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF’s North American operations, visit

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at